You were Born Free because of those who have sacrificed - so how do you show your appreciation? Grab this Live Loyal tee and show that you care, then go deliver your giveback shirt to someone who serves and give them a reminder that people support and appreciate them. Our motto is Look Good, Do Good. Live Loyal - it means to stay true to the principles most important - to honoring those who have served and sacrificed. We hope you'll grab one of these shirts while they're on pre-order and choose to get involved and make a difference.